According to a recent survey from Just Systems and reported on by japan.internet.com into social gaming, almost half the players had spent money on it, and 60% of them regretted their purchases!
Demographics
Between the 10th and 13th of August 2012 1,000 members of the Just Systems-affiliated FastAsk monitor group who played social games completed a private internet-based questionnaire. No further demographics were given.
My wife spends what is, I suppose, technically real money on social games. She is a member of a number of online survey sites, and rather than cashing out, she transfers saved points to social games, in particular Oshare Dorobo, (perhaps ?The Elegant Thief?) a Dress-Up Barbie-type game where in order to complete some quests you need (or so she claims) to buy particular hairdos which are only available from a random vending machine that costs 300 yen per spin. It?s probably about 1,500 yen?s worth of points per month she gets through, and I wish she?d never told me about the month she won 5,000 yen?s worth of tokens?
Research results
Read more on: just systems,social gameQ1: Have you ever spent money on in-game items, etc for social games? (Sample size=1,000)
Q1SQ1: Do you regret, have you reflected on using money in social games? (Sample size=485)
Regret, reflected on 26.4% Perhaps regret, reflected on 34.2% Perhaps don?t regret, reflect on 20.8% Don?t regret, reflect on 18.6% Q1SQ2: On average, about how much money do you use per month in social games? (Sample size=485)
Up to 1,000 yen 55.3% Up to 2,500 yen 22.1% Up to 5,000 yen 12.4% Up to 7,500 yen 1.9% Up to 10,000 yen 4.1% Up to 20,000 yen 1.2% Up to 30,000 yen 0.8% More than 30,000 yen 2.3% Q1SQ3: What is the most money you?ve used in a month in social games? (Sample size=485)
Up to 1,000 yen 33.8% Up to 2,500 yen 19.0% Up to 5,000 yen 20.6% Up to 7,500 yen 4.5% Up to 10,000 yen 9.7% Up to 20,000 yen 5.8% Up to 30,000 yen 1.6% More than 30,000 yen 4.9% Q2: Do you regret, have you reflected on the time you?ve spent playing social games? (Sample size=1,000)
Regret, reflected on 12.8% Perhaps regret, reflected on 28.4% Perhaps don?t regret, reflect on 26.8% Don?t regret, reflect on 32.0% Of the 412 people who have reflected on their wasted time, 55.6% want to reduce their play time, and 16.3% want to stop completely.
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