Using Sandy Hook Massacre for Law Firm Marketing? ? New York ...

I?ve written before about the dangers of lawyers outsourcing their marketing to others, because marketing and legal ethics are intertwined. Thus was born the simple formula:

outsourcing marketing = outsourcing ethics

But it isn?t just ethics that get outsourced. Those who outsource their marketing are also outsourcing their brains. Why? Because now you have an agent writing on the web on your behalf. The fact that something might not violate the code of professional responsibility doesn?t mean it isn?t stupid and humiliating.

Now comes today?s example. In late December I wrote about a fundraising event for Sandy Hook (12 Miles to Newtown). I don?t need to explain the many levels of horribleness of the massacre of children.

But because the New Jersey law firm of Rothamel Bratton apparently outsourced its marketing, this piece of tripe was posted in the comments:

Its a good way to show that, people are still care for each others.
Thanks for this!!!
It was a phase which is gone so now we have to move on.

The ?writer is listed as haddonfield new jersey law firm, which is obviously the first clue to spam. The second clue is the link to the website embedded with the name. The third clue is the Gmail address of?bobbywilson315@gmail.com.

But the final clue is, of course, the meaningless gibberish, which is definable as crap unrelated to the posting. Really now, ?It was a phase which is gone so now we have to move on??

Congrats to?Rothamel Bratton for having someone write this in their name. Well played gentlemen, well played.

And now an offer to the firm ? an idea I poached from Popehat and have used before? if you are willing to cough up the name of your godawful marketing company, I will modify this post.

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Source: http://www.newyorkpersonalinjuryattorneyblog.com/2013/01/using-sandy-hook-massacre-for-law-firm-marketing.html

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